Tech Launch Campaign for Daraz

Overview

Daraz, Pakistan's leading online marketplace, aimed to refine its social media strategy to improve customer engagement and conversion rates. Our task was to utilize data analytics to drive their digital campaigns effectively.

Role

We focused on providing detailed analytics and reporting services to help Daraz understand their social media performance and make data-driven decisions to optimize their campaigns.

Challenge

Daraz needed a comprehensive understanding of their social media metrics to identify successful strategies and areas needing improvement, all while maintaining a strong online presence.

Solution

Using Hootsuite and Google Analytics, we tracked and analyzed Daraz's social media performance. Our team provided detailed reports highlighting key metrics and insights, allowing Daraz to fine-tune their strategies for better engagement and conversion rates. This data-driven approach resulted in more effective campaigns and a stronger digital presence.