Social Media Marketing
Influencer Campaign for Gul Ahmed
Boosting brand awareness and sales for Gul Ahmed through strategic influencer partnerships and targeted social media marketing.
Industry
Fashion & Design
Headquarters
Karachi, Pakistan
Founded
1953
Company size
1500+
Links
Overview
Gul Ahmed, a renowned textile and fashion brand in Pakistan, sought to enhance its online presence and drive sales through influencer marketing. Our goal was to leverage influencers to reach a broader audience and create buzz around their latest collection.
Role
We identified and collaborated with key influencers who aligned with Gul Ahmed's brand values and target audience. Our team managed the campaign from start to finish, ensuring authentic and engaging content was shared across social media platforms.
Challenge
The challenge was to select the right influencers and create a cohesive campaign that would resonate with both the influencers' followers and Gul Ahmed's customer base, driving both engagement and sales.
Solution
Using tools like Hootsuite and influencer marketing platforms, we carefully selected influencers and crafted a campaign that included sponsored posts, stories, and live sessions. The influencers showcased Gul Ahmed's latest collection, sharing their personal style tips and experiences with the products. This approach significantly boosted brand visibility and drove a noticeable increase in sales.
Increase In User Retention
12K
Daily Visitors
Increase in time spent on website