Community Management
Digital Campaign for Sooper Biscuits
Enhancing customer engagement and loyalty for Sooper Biscuits through strategic community management and interactive social media campaigns.
Industry
Food
Headquarters
Karachi, Pakistan
Founded
1948
Company size
500+
Links
Overview
Sooper Biscuits, a beloved household name in Pakistan, wanted to strengthen its online community and foster deeper connections with its customers through engaging social media campaigns.
Role
We provided community management services, responding to customer inquiries, managing feedback, and creating interactive content that encouraged user participation and brand interaction.
Challenge
The main challenge was to create a sense of community and loyalty among a broad customer base, while also addressing customer queries and feedback promptly.
Solution
Our team used Sprout Social and Buffer to manage Sooper Biscuits' social media accounts, ensuring timely responses to customer inquiries and feedback. We also launched interactive campaigns, including contests and user-generated content features, which significantly boosted customer engagement and loyalty.
Increase In User Retention
5K
Daily Impressions
Increase in time spent on website